Product Builder · Strategy · AI · Growth
I build products from idea to impact.
I turn problems into products, planning the strategy, building the solution, integrating AI where it creates leverage, and using product, growth and commercial thinking to make it useful and sustainable.
01 · Selected Work
All work
02 · Featured
How I think and work
The AI Product Decision Framework
The interesting part of AI product management isn't knowing how to use every AI technique. It's knowing where AI should and shouldn't be used.
From Deeper Personalisation to Broader Possibilities
Expanding the Recommendation Universe of an AI Travel Planner
How AI Changes the Consumer Growth Funnel
Five years working in consumer growth taught me a fairly simple lesson: growth is not primarily an execution problem. It is a strategy problem.
When the AI Wasn't the Problem: How Incomplete Data Broke a Recommendation System
Was the ranking system actually receiving enough information to make the right decision?
03 · How I Work
I work across the full product lifecycle, from identifying the problem to creating economic value, with AI as leverage wherever it meaningfully improves the solution.
Five years building consumer products at TikTok, where I learned to ship at scale, run rigorous experiments and connect product decisions to measurable outcomes.
Read more about meWho I can help
Let's turn a problem into a product.
Whether inside a company or as an advisor, I help turn problems into products that create real value.